Case Study: Strategic Recruitment for Virtue Health’s Mission to Revolutionise Patient Care

Specific
Virtue Health, a seed-funded health tech start-up in Birmingham, aimed to revolutionise patient care through their SAAS-based virtual wards. While they had a clear mission and vision, they lacked a structured recruitment strategy to support their growth. Virtue Health approached us to create a strategic people plan and help prioritise key hires that aligned with their business objectives.

Measurable
We were tasked with developing a recruitment strategy that matched Virtue Health’s growth ambitions, building the employer brand to attract top talent, and securing a place on Virtue Health’s preferred supplier list against three competing firms. Success would be measured by our ability to fill six critical roles, competing head-to-head with other recruitment firms.

Achievable
Simon and Josh worked closely with Virtue Health to understand their mission, vision, and company values. Together, we built a tailored recruitment strategy focused on aligning talent acquisition with Virtue Health’s objectives. We also provided employer branding support to enhance Virtue Health’s attractiveness to potential candidates, which was crucial in such a competitive market.

Relevant
The success of Virtue Health’s mission to transform patient care hinged on recruiting top-tier tech talent. Simon and Josh demonstrated their ability to compete effectively with other recruitment firms by securing Virtue Health’s confidence. The roles we focused on, including Software Engineering, Product Management, Project Management, and Data Engineering, were essential to the company’s technological and operational success.

Time-Bound
We quickly developed and executed our bespoke recruitment plan, filling five of the six critical positions within a competitive timeframe. This swift action, alongside our strategic guidance on employer branding and recruitment processes, allowed Virtue Health to maintain its growth momentum in the fast-paced health tech space.

Result
We successfully filled 5 out of the 6 critical roles, outperforming three competing recruitment firms and earning exclusive recruitment partner status with Virtue Health. Our entrepreneurial approach and strategic recruitment advice earned high praise from the CEO, solidifying our position as Virtue Health’s primary recruitment partner for future talent acquisition.

Conclusion
By creating a bespoke recruitment strategy tailored to Virtue Health’s specific needs, Simon and Josh were able to fill key roles and secure an exclusive partnership. Our efforts contributed to Virtue Health’s ongoing growth and future success in the health tech market.

Client Endorsement
Robert Orford – CEO, Virtue Health
“I don’t often make recommendations, but feel compelled to make this one. We put Simon and his team head-to-head against 3 other recruiters for 6 tech roles, and they won 5 of them. They are simply better. Simon is entrepreneurial in his mindset and the methods they use to recruit. He strives for excellence, has provided us with valued strategic advice on tech team composition and role responsibilities, and has helped us out commercially. They have been a genuine partner. I would highly recommend them to other firms in your portfolio.”